Good Business means letting customers do what they want – NOT!

October 15th, 2009 by Di Heap Leave a reply »

It’s been an interesting morning here at the Vibra-Train studio where I work.   I started the day excited in anticipation of the many early morning customers I expected but alas, it’s raining and the “before work”, 7am rush didn’t quite happen.  Instead customers have come in steadily throughout the morning and the studio has been full and happily busy.

Regular customers become “addicted” to the sessions; the rain doesn’t stop them. One of the best points about our fast, effective, 10-15 minute workout; it can be easily fitted into a busy routine.  Newer people sometimes take extra days off but then come back saying they missed their workout and felt sluggish through the day and, of course, rain sees more cars on the road, slows the traffic and people find themselves short on time before work.

This morning has been a little difficult for me as an instructor.  I’ve been very strict on one customer ensuring he gets into and remains in perfect position on the machines.  A discussion with another customer to clarify aspects of her special-needs program left her annoyed and feeling that I was being unhelpful.  She will talk with my boss and I have his full backing.

Good pre-workout food

Good pre-workout food

A customer came in at 8am for her second session and I asked if she’d had breakfast.  She told me no but she’d had lots of water and taken tablets to enhance fat metabolism.  There’s a strict rule here -” no food = no workout” – and there’s good reason for this.  The short, sharp, 60-second positions on the machine uses up blood sugars very quickly with no time for the liver to convert stored glycogen into glucose and send it into the blood.  I explained to her again the reasons she must eat before her workout then with rain pouring down and knowing she’d made the effort to come in I let her do just the first few positions and the anti-cellulite massage but not the whole program.  We have a cafe a few shops away but this customer needed to get to work whereas some people are very happy at my suggestion they go off for a coffee and muffin and then return for their workout session.

Add in regular instruction of customers and supervising those who know the program well; many phone calls with questions from people who want to come in for their first, free, trial visit, explaining to them that they MUST eat before their session; ensuring customers of neighbouring businesses don’t use our carparks (on a wet day customers need them rather than having to walk up from roadway parking spaces) and all the regular tasks that make up my job.

This is the sort of work day I enjoy; not the small difficulties although I have learnt to be very strict as customers are paying for a quality program and it’s my place to ensure they get it, but the happy busy-ness of a full studio and seeing customers getting amazing results.

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