Archive for the ‘Brands’ category

The Gymform Vibromax TV Advertorial

May 12th, 2010

Basic Squat on Bullet Vibra-Train MachineA year ago I wrote an article which was published firstly on blogcritics website and later on www.vibration-training-advice.com.  It was titled “An Elite Athlete Discovers Vibration Training” and followed the sucesses of Teneka, a New Zealand personal trainer who added “high energy, lineal Vibration Training” to her already extensive workout program and went on to win Body Sculpting titles.  She stated that it was the x-factor, her training at Vibra-Train that gave her the edge in strength and body shape, over her competitors.

Teneka recently took part in an video advertorial that’s showing quite often on morning television.  She states how much Vibration Training has done for her and credits it to the advertorial machine  – the Gymform Vibromax (a lowspeed pivotal machine, much like the VibraSlim, see: www.vibration-training-advice.com/machine-reviews).

Gymform Vibromax Pivotal Vibration MachineWe all know that advertisements contain hyperbole and infomercials are rarely to be believed but I’ve been told that this advertorial looks credible; being promoted by an obviously fit, slim, competition winning, personal trainer. In fact the whole advert is deceptive and it’s format lacks any integrity.  It is aimed at people who need to lose weight and gain fitness and says this is possible by simply standing upright on the machine while watching television.

That is not true; It isn’t going to happen and it’s important to set the record straight.

Read my full article here:  www.vibration-training-advice.com/you-just-can-t-trust-anyone

Vibration Training – My place in the Industry is Vibra-Train Only

April 24th, 2010

Update to this article dated April, 2011:

It was never my intention to isolate from other types of machines or brands but at the time of writing the article below I needed to pull away.  Now the industry has settled somewhat, I’m back to recommending the machine I believe is best for a person’s needs, depending on what they have access to, a studio or a machine for home use. There’s also times I have to say, sorry; there’s nothing available in your area.  And there’s, sadly, times where a specific machine might be useful but the brand owners are behaving in ways that, in my opinion, could not allow me to honestly recommend their product.

Article below written April, 2010

Over the past three years and more I’ve seen myself as a strong proponent for Vibration Training. I’ve become a “champion of the cause”, presenting this method of fitness training to everyone who would listen both in my regular life and on internet websites. I’ve engaged people into conversation merely because they sat next to me in a bus or aircraft. I’ve believed that Vibration Training is for almost everyone, either on it’s own or as part of a wider exercise program and while I know Vibra-Train is Number One, the Vibration Training Specialists, I also felt ties to some of the other companies, whose machines I had tried and found beneficial and who took part in the online community and education of consumers.

This identification with other brands has come to an end.

I’ve had to rethink my hopes for a vibration training industry of various brands involving like minded people whose first aim is to benefit the consumer and secondly, to make a reasonable return on their investment of money and their time. I’m an employee of Vibra-Train and as much as I love my present job I’ve dreamed of owning my own studio or managing one if I couldn’t finance my own. It was always unlikely that I would move away from the Vibra-Train brand but I’d remained open-minded to that possibility as long as the studio had good quality machines and followed the Vibra-Train Safety Program.   My boss, Lloyd Shaw had encouraged me at times to look at other businesses and assured me of help in being sucessful. This was before I began full employment with Vibra-Train but even since he’s talked of sending me to other branded studios to help them and teach them the Vibra-Train Safety Program so that consumers would get good results.

I’d believed that competition of brands within the industry was healthy and in some cases, for example, High Energy Lineal and Premium Speed Pivotal, that the way the machines work is completely different and so draws a different set of users. Now I’m feeling so disappointed at the other brands within the Vibration Training Industry that I’m forced to change my mind about supporting others.

This industry has been let down by many brand owners; by, in my opinion,  their unscrupulous behaviour; their greed and self-serving attitudes; the lack of support of the studios with their brand of machines, such as constant breakdowns of machines that should never have been supplied with inherent faults in design; same with home machines, so many break down or don’t perform as they should and this alone gives the industry a bad name.  Brand Loyalty (and snobbery)  has been such that people wont even admit when they have a problem and ask others for help.

Over the past two years I’ve seen a decline in the “as-seen-on-tv ” cheap and basically useless machines and was encouraged to see the owners of some of  the “better” brands and studio owners start to engage more in social media and in education of the consumer via internet websites and forums.  Those within the industry know that our previous consumer website and forum system had serious problems from within the industry and a new one www-vibration-training-advice was set up.  I hoped for lots of different brands involvement but there’s been very little.

The decisive factor in my pulling away from other brands is a feeling of such disappointment.  The ” final straw”, to use a local idiom, was discovering that the HyperVibe brand was engaging the services of Internet Search Engine Optimization developers contracted in Canada but working out of India, writing articles in poor English, some almost unintelligable, for one reason alone – to push that company, HyperVibe’s, Google ranking up to Page 1.  I know a lot about SEO as I have my own website and I do all I can to ethically increase the ranking of others that I am involved with.  I’ve also worked for a large U.S. online directory and still maintain some pages for them.  At times I’ve “cleaned up” articles that were ambiguous due to poor language skills.

The problem with engaging SEO developers that have poor English language skills and zero interest in your industry is that the resulting articles that pop up all over the internet can have very poor quality content.  In this case they have been written by one person using three (at least) different names on the same articles.  It’s clever and it does work to push the linked company, in this case, HyperVibe, up the Search Engine rankings but at what cost?  When I emailed Murray Seaton, the Australian owner/director of HyperVibe, his reply was, “Many of our distributors (ourselves included) use the services of Indian SEO developers”. He said that he was doing all he could to ensure his company ranked highly on the internet so people could read “decent” information rather than that put out by the cheap, low quality home vibration machine suppliers.  With that I agree but he also added, “It’s also my opinion the articles are both harmless and useless to anyone who reads them, its unlikely anyone would be influenced by them (if somehow they manage to find them). They serve no purpose but to help our rankings”.

I have a personal integrity that, if I had a brand, would not let me promote articles that are “harmless and useless”.  Actually I consider them quite harmful!  It really doesn’t take much more than a simple search using the words “Vibration Training” to find them and they present Vibration Training in a confusing, garbled manner. The articles do not differentiate machine types and present snippets of “facts and figures” taken from other places around the internet that don’t necessarily relate to the actual article or brand of machine they link to.  HyperVibe was a vibration system that I saw as valid, just very different to the Vibra-Train machines I work with.  It’s an excersise system using pivotal vibration for training and therapy.  I  have even suggested it to some people but no more.

The future of this industry is Vibra-Train.  Vibration Training is Vibra-Train and Vibra-Train is Vibration Training.

Once again I’m happy to say that I am privileged to work for this company, Vibra-Train -  The Vibration Training Specialists.

Contact Email and News

April 21st, 2010

I found out yesterday that the email address in my contact tab is incorrect.

I apologise to any readers who have had their mail returned. You can write a feedback under any article or contact me directly. Your questions are welcome

or copy the email address from the image below

email address

A New Video – Social Media case study on Vibra-Train.

Lloyd Shaw shares how he used social media and customer engagement to successfully launch his product and business.

Watch it here: vibra-train-tv-2/ or directly on YouTube: Social Media Case Study – Vibra-Train

Resonance Vibration Training Studio in Ampthill, Bedfordshire, U.K.

has New Zealand designed and manufactured Vibra-Train machines.  Click here to read an article in the local Bedford Today News and watch the video.

PowerPlate P.R. posts on Social Media Sites

March 28th, 2010

I joined Twitter this year and I’ve had a FaceBook account for ages.  It’s interesting to read the instant news tweets, family and friend’s reports,  and opinions on both sites but the fastest growing use of these sites is now for promoting businesses, for both selling goods and services.

There’s a passion that some people have for the product they sell or work with and this comes through in what they write, especially on Twitter.  It’s so easy to see who really believes in what they are selling compared with those being paid to promote a product or service.

Even so, I missed seeing that the @powerplate girls were, in fact, P.R. people, simply doing a job, paid to promote a product, in this case the PowerPlate machine.

I really should have realised it earlier, watching their tweets about Cindy Crawford and other celebrities using the machines yet when I click over to the the various celebrities mentioned I find they have just trialed a machine or just mention it in passing.  Why it matters which celebrity uses your product I can’t understand but then many females and a smattering of males will follow blindly if they know an “important person” does something. The @powerplate girls also link to other social media sites with blogs and “exercise of then week” pictures and instructions.  I’ve got no problem with this, it just seemed that something was missing from their posts, some enthusiasm maybe, especially when posts were re-tweeted over and over by the other PowerPlate people.  Sometimes they post about their own experiences and they get excited; these tweets are more real.

The owners and instructors who work day by day with vibration machines and see their clients results are the ones whose posts I like to watch.  They show enthusiasm and that they enjoy what they are doing.

P.R people posting about a health and fitness product – well it says a lot doesn’t it!

How often do PowerPlate machines Breakdown???

December 11th, 2009

Some definitions of ” Breakdown” from my computer dictionary:

  1. A cessation of normal operation
  2. Stop operating or functioning
  3. Separate (substances) into constituent elements or parts
  4. Fall apart

PowerPlate Australia, on their website has a page dedicated to machine repair.  The impression I get from this is that they know their machines will breakdown; in fact they expect it, so they’ve set in place a way for you, the owner of one of their home machines or Vibration Studio, to get your machine fixed.

Should they be applauded for this foresight?

No Way!

PowerPlate – It’s my opinion that you should get your act together and provide the public with high quality machines that don’t break down!

It’s Just Not Working!

November 20th, 2009

It’s just not working anymore!  This is what a regular customer told me last week when she came in for her vibration training session.

Starting six months ago, soon after I began working for Vibra-Train, this customer initially had exciting results.  She had a specific goal; fat-loss and toning, with increased overall strength and she found that vibration training, specifically using Vibra-Train lineal machines, really worked for her.  I looked forward to her studio visits and helping her train hard.

We’d chat about nutrition somedays and I often had to encourage her to eat more, not less, and help her understand that weightloss would not occur in a starvation situation, there being a huge difference in how the human body copes with calorie deficit compared with real calorie deficiency which was what she was doing and so causing her body to protect itself  by laying down fat stores rather than releasing fat to be used as part of her workout energy source.  All too often her energy “batteries” were empty.  But as we progressed this customer, who I’ll call Sue, gained strength, lost fat and a few dress sizes.  She told me how she was wearing designer jeans that she’d kept due to their cost but hadn’t been able to fit for three years.

A vacation with lots of eating-out and the long, hard winter in New Zealand bumped up Sue’s weight a little and she was expecting vibration training, which she’d kept on with three times a week except during her vacation time, to deal with it and get her back on-track and slimmed down for summer.  She wanted a body that would look amazing on the beach and she’d was working well toward it, restricting her calorie intake and occaisionally taking a walk.

dreamstimefree_10053288_questionSo what was going wrong ???

Sue had progressed so well in her ability to do the program that she did it alone while I instructed less able or newer customers.  She was supervised though, as are all our customers, and I corrected her positions occaisionally.  I also noticed that she’d dropped down to the level 2 machines whereas

» Read more: It’s Just Not Working!

www.vibration-training-advice.com

September 28th, 2009

Remember to visit the industry’s new Vibration Training Advice Website:

www.vibration-training-advice.com

There’s articles for consumers, about studios, types of machines and exercise positions. Also lots of vibration training advice about buying a machine for home use, and a section dedicated to Instructors and Studio owners.

There’s also a discussion forum where questions can be asked to clarify what’s written in the articles or for special information needed.

NEW – Vibration Training Consumer Advice Forum

September 6th, 2009

Vibration-Training-Advice.com is our new Consumer and Industry Website.  There are articles written specifically for consumers who want to know more about Vibration Training and Vibration Therapy covering topics such as:

  • Safety Program and Instructions
  • Machine Reviews
  • Health and Disability

The other section is for Trainers and Studio Owners with articles covering topics like:

  • Vibration Training and precise joint angles
  • The “Ups and Downs” of the studio concept

Click on the link above to visit the website.  Read the articles that interest or help you make an informed choice about what machine to buy or studio to visit.  There’s also a discussion forum available.

HyperVibe – Premium Speed Pivotal Vibration Machines

May 13th, 2009

On a recent visit to Sydney, Australia (April, 2009), I was privileged to visit Debbie at Beach Body Vibe, Vibration Studio at Bondi Junction, near beautiful Bondi Beach.

The machines Debbie has are the HyperVibe platform. These are controlled premium speed pivotal machines. Debbie holds classes for muscle toning, weightloss, overall body workout and more. Her customers range from athletes to the elderly and she runs classes for up to 5 people or private sessions.

HyperVibe

HyperVibe Pivotal Vibration Machine (pic used with permission)

Murray Seaton, the General Manager of HyperVibe, had dared me to try out his machines as I’d previously written that Pivotal Vibration was suitable for Therapy and Light Training only. Murray told me that his machines were definitely work-out models and that he’d told Debbie to “go hard” and to give me a gruelling session.

I was still recovering from a shoulder injury and when I arrived at the studio, very tired after an early morning flight from Auckland, so I was just a little concerned. My previous experience of large pivotal machines was not at all positive as the machine had an uncontrolled rapid see-saw effect that made me feel dizzy.

I’m pleased to report that my experience was very good. HyperVibe machines run at a tested, controlled frequency of 6-28Hz and 11mm peak to peak amplitude. This means that the see-saw effect is so fast that the machine feels quite similar to pivotal/vertical vibration and, Murray, I agree, your machines definitely give a workout. I used the machine on approx 25Hz and hesitated in doing more than simple squats due to my injuries and tiredness. My friend did a more rigorous workout including single-leg squats and push-ups. Next day we both felt a little sore which was the only negative as we don’t get this from the Vibra-Train Studio vertical platforms we regularly use.  HyperVibe machines can also be purchased for home use.

Visit the HyperVibe Australia Website for more information:  www.hypervibe.com.au

or Debbie at Beach Body Vibe

Vibra-Train — The Vibration Training Specialists

March 21st, 2009

A few months ago I wrote about Pivotal Vibration Machines.  In the article I said, “the machines I use are lineal vibration machines in a Vibra-Train Studio”.

pic-bullet-superman-squatVibra-Train is the world’s best for Lineal Vibration Machines.  When in contact with a lineal vibration machine the body gets pushed upwards and in response it  pushes back hard.  This involuntary and strong muscle response is favoured for a “workout” and results are quickly seen – improved fitness, health, and athletic ability.  Click on the website link for more information and if you can get to a Vibra-Train Studio go on in for free first visit.

(pic used with permission.
© www.vibra-train.com)