Archive for the ‘Marketing’ category

Lazy Women! and

December 3rd, 2009

welcome, summer!Yes, you’ve read the title right. It’s Springtime here in New Zealand and each day new customers come into the Vibra-Train Auckland City Studio for their first, free, trial session.  Some have heard about vibration training from their friends or workplace colleagues and they know what to expect.

Others have seen adverts on TV, on internet or in magazines.  Some come in commenting that they have bought “as seen on TV” fitness equipment before and it now sits in the spare room or a corner of the lounge unused except as an extra clothes hanger.  I assure them, we don’t sell home machines; we have very powerful commercial grade platforms in our studios where they will receive completely supervised training.

Sometimes people come in to try a studio machine before they consider buying a home model they’ve seen elsewhere.  I am able to give them a “no-sales talk ” free, trial session and also tell them of websites and people to talk to about their choice of home machine or continued studio sessions.

Where does “Lazy Women” come into this?

Some newcomers who have read about vibration training in magazines or on internet and specifically about PowerPlate brand have seen advertising which says, ” a revolution in health, anti-aging and beauty, a new way to receive health, strength and physical well-being, a wakeup call for your body and soul, 30 vibrations a second”  or “I lost 4 dress sizes in just 21 days”. It sounds so easy and many of these new customers are looking for a quick fix, no effort, easy answer to their lack of fitness or weight woes and they are genuinely shocked at how hard it is to hold perfect position on Vibra-Train machines for 60 seconds, not the wimpy 30 seconds on low force, plastic machines that some other companies offer.

There’s good reason for the program to be intense and hard work.

Vibra-Train machines are high force lineal platforms that cause a strong muscle response.  It must be this way to give the results that people want to see; toning, fitness, muscle build that supports the bones, fat-loss, and more.

We don’t have an option for people who want it easy!

So, why have I labelled this post ” Lazy Women” ?

A suprisingly high number of newcomers this Spring expect vibration training to be easy and simply dont continue coming when pushed to hold positions correctly.  Some complain that it’s too hard and continue expecting an easier option even after the physiology of  strength and muscle build is explained to them.  Maybe they were misled by false advertising of some other vibration companies but the biggest reason is pure laziness. Some women are mentally as well as physically weak and no amount of cajoling or presenting them with the truth that their lack of activity is going to seriously endanger their lives, makes a scrap of difference.  I can’t help these people.

In Vibration Training as in all fitness and sports – No Pain, No Gain – is the truth and it’s those who work hard that see great results.

Vibra-Train, Vibration Training Studios are in Auckland and throughout New Zealand.  Also in Perth and Townsville in Australia, and Bedfordshire, U.K.
Click here for studio locations.

www.vibration-training-advice.com

September 28th, 2009

Remember to visit the industry’s new Vibration Training Advice Website:

www.vibration-training-advice.com

There’s articles for consumers, about studios, types of machines and exercise positions. Also lots of vibration training advice about buying a machine for home use, and a section dedicated to Instructors and Studio owners.

There’s also a discussion forum where questions can be asked to clarify what’s written in the articles or for special information needed.

NEW – Vibration Training Consumer Advice Forum

September 6th, 2009

Vibration-Training-Advice.com is our new Consumer and Industry Website.  There are articles written specifically for consumers who want to know more about Vibration Training and Vibration Therapy covering topics such as:

  • Safety Program and Instructions
  • Machine Reviews
  • Health and Disability

The other section is for Trainers and Studio Owners with articles covering topics like:

  • Vibration Training and precise joint angles
  • The “Ups and Downs” of the studio concept

Click on the link above to visit the website.  Read the articles that interest or help you make an informed choice about what machine to buy or studio to visit.  There’s also a discussion forum available.

The Cost of Training

July 19th, 2009

The media tells us we are in the midst of a ressession.  The supermarket tell us that a loaf of bread now costs 10 cents more than last week and the price of fresh fruit has gone “sky high”.

So what about the cost of exercise; dreamstimefree_1074407

the cost of being in a sports team, the cost of the gym, of the vibration training studio?  When I worked in a gym and the membership price was increased a significant number of people cancelled their membership.  So now, when everyone is affected by higher prices but with little or no wage increases, or their own business isn’t making as much money, what to do about the cost of exercise?

Firstly, the decision needs to be made – to continue or not?  Weighing up the health and fitness benefits of exercise with the costs involved and also time management; finding the time to exercise on a regular basis.  Once that decision is made and a person has committed to some form of regular exercise it’s important to look at the cost.

Vibration Training in a studio format is generally low cost and very time efficient. It’s hard work and demanding on the body but  only for a very short time period of around 15 minutes and the benefits are huge.

Prices vary somewhat and can depend on what services are offered but many studios offer one-on-one or small group training with an instructor for just $7-10 U.S.  This represents very good value and when training two or three times a week it’s much less than working out with a Personal Trainer at the gym.  In New Zealand the price for a Vibra-Train studio session is just $10 with concession cards and a weekly access fee system available to make the price even less.  The customer is in full control of their spend as we have no memberships and operate on the basis of just turning up at the studio as the quick time frame and multiple machines mean there’s rarely, if ever, a wait.

Another option I saw recently in a local advertising brochure is a Hire Machine  (it was BodyGreen brand in this advert) for N.Z.$40,  (U.S.$26), per week.  I quickly saw that at three times a week (and you can’t train more often than this on a regular basis without detriment) this is $10 higher than the highest price for studio based training with an Instructor. Add in more charges for delivery and later for pickup,

I know which option I’d choose!

Tough Guys 2

May 5th, 2009

Two other tough guys who come into the Vibra-Train City Studio and are worthy of congratulations as they work-out very hard.

The first is an elderly frail looking PriestYes, you’ve read it right. Remember Vibration Training is for everyone!

And we can also provide Vibration Therapy for those who need rehab or a less intensive workout due to injuries or health concerns.  Not so with our Priest,  he works out harder than most, only some athletes could be said to train harder.

The first time I watched over him (he loves the attention and I’m sure he fakes forgetting which position comes next) I was scared, watching this 80-something man hold good position on the machine and cunningly set the dials to 120 seconds instead of the regular 60 seconds.  He’s been given permission to do this but only on some positions and he really is very sneaky.  A real character, I now look forward to his visits.

It could be said he brings some balance to the studio as he leaves saying, “God Bless You”.  I smile as I hear Lloyd in  the background yelling at a customer, telling them to “tough it out” and telling them “God’s not going to help you”, in response to plaintive cries of “Oh God, God, this is too hard!” Hard training and maybe God’s blessing keeps our Priest very fit and strong.

Tough Guy with AttitudeThe other “tough guy” I’ve had in the studio recently was a “newbie”.  This guy’s attitude preceded him as he walked in the door.  He was, “I know it all.  I did vibration training years ago”. He told me he used to sell another brand of machines.

I warned him that Vibra-Train machines had a much stronger force than the ones he’d used and they would seem like toys in comparison as they were suitable for therapy and light training, not enough for a muscle-bound guy like him.  The first 60 second basic squat was all the  proof needed.  He changed his story, telling me actually hadn’t used the other brand machines often and although he had helped with sales, this was only weekends and it was “years ago”.  Working through the “Safety Program” and he trained hard, completely failing several times, not able to hold the positions correctly.  He loved it.  Showing him the higher level machines (the Level 3 and Level 5-Sports Model) I overlooked telling him that all Vibra-Train machines use same frequency, 43Hz, that’s not the factor controlling the “force” of the vibration as some other brands say.

A final “pull-up” position (only possible on machines with vibrating, side handle-bars) was the clincher, he paid up for a concession card right away.

Sal Marinello has an agenda

March 17th, 2009

Quote from Sal Marinello:

my agenda is crystal clear…avoid snake oil – especially in the form of multi-thousand dollar machines for which there is no proof of efficacy, and avoid snake oil salesmen/charlatans who want people to believe that the ONLY way to improve their fitness level is to spend money on an expensive gadget.

He is, of course, talking about Whole Body Vibration Machines. His comment is taken from a series of articles entitled: The Healthy Skeptic.  Sal Marinello is a Certified Strength and Conditioning Specialist and Certified Personal Trainer (U.S.A.), Weightlifting Coach, Trainer of  trainers, who gives radio talks on ESPN and Fox Sports Radio? Is this the type of generalised warning the public wants from someone whose opinion is respected?  Did he also give this warning on Sports radio?  The warning sounds profound, doesn’t it, and it’s effect has likely been to scare off the very people that Whole Body Vibration helps best – Joe and Jane  Young American couple,  Mrs Overweight Smith,  Mr Torn Knee Cartilage Jones,  Mike (My Body is the Best and Chicks love me) Brown, Johnny (in a wheelchair) White – oh, hold on, that’s all sorts of people!

This warning is from a man who has NEVER used a Sports level (or even a quality home level) Vibration Machine.  His harangues were written before he trialled any machine and when he did, he chose to trial a Soloflex – a gym stepper platform with a tiny $20 motor attached by tape to the underside.  What was he afraid of – that a real sports machine might kick his butt?

Let’s look at what Sal says: There’s some validity to his claim that Vibration Training and Vibration Therapy do not have scientifically proven results.  This is a new industry and studies have been flawed, often being financed by the company benefiting most from a positive outcome rather than an independent study.  There have been good results  but more controlled studies are needed.   Lloyd Shaw, founder of Vibra-Train and spokesperson for the International Vibration Training Regulating Body (IVTRB) responded to Sal Marinello’s claims by saying, I do not believe Sal is stupid enough to think all platforms perform the same function, as he has tried to imply by putting all research results under the term “WBV”.  It would be of a more logical conclusion that he is doing his best to mislead the public to back up his previous statements”. Those statements include calling people in the Vibration Training Industry “hucksters”, equating Vibration Training with Subway travel and Jackhammer work, and in doing so, saying it can’t possibly work.  It’s my opinion that anyone who can use the Google search engine will find simple explanations of the difference between Vibration Training and Industrial and Travel vibration.

My opinion also is  that Sal has deliberately set out to mislead the public. My question is why?  Surely his Personal Training business isn’t financially threatened by his clients using Vibration Machines to complement and enhance their training?  Sal seems to like Kettle Bells and promotes walking and stretching to people who want to improve fitness, tone up, lose weight. I agree, those activities are beneficial but many people can’t or wont do them.  These  people Vibration Training CAN help, especially those who need a boost to get them started and are maybe too obese to want to walk far.  And, of course, many Sports trained people, like Rugby Players, Wrestlers, Body Sculpters do Vibration Training on a regular basis and testify to the gains they achieve.   Sal Marinello calls this “anecdotal evidence” and so it is but that’s how good news gets out!

And lastly Sal’s concern about the price of Vibration machines and Training; I consider that a compliment especially as each time he complains I get to point out the cost of a Vibra-Train Studio visit is around US$7 (much less than gym fees and personal training!) and yes, good quality machines do cost a lot of money, being made with solid steel and longlife motors, I wouldn’t trust any machine made to lesser specs.

We’re in this together!

March 7th, 2009

The Vibration Training Industry is dis-jointed.  Brands and Studios set their business goals and work  hard to achieve a positive balance sheet at the end of the financial year and to further their business, keeping current customers happy and engaging new ones.  Some work to further public understanding and acceptance of Vibration Training, with or without strong advertising to “buy my brand”.  Some have the added job of designing new units and getting them into the market.  All good but what I see is that most do this alone.

Alone and opposing other Vibration Training companies often means turning a blind eye to the negatives that abound, » Read more: We’re in this together!