Archive for the ‘Marketing’ category

Contact Email and News

April 21st, 2010

I found out yesterday that the email address in my contact tab is incorrect.

I apologise to any readers who have had their mail returned. You can write a feedback under any article or contact me directly. Your questions are welcome

or copy the email address from the image below

email address

A New Video – Social Media case study on Vibra-Train.

Lloyd Shaw shares how he used social media and customer engagement to successfully launch his product and business.

Watch it here: vibra-train-tv-2/ or directly on YouTube: Social Media Case Study – Vibra-Train

Resonance Vibration Training Studio in Ampthill, Bedfordshire, U.K.

has New Zealand designed and manufactured Vibra-Train machines.  Click here to read an article in the local Bedford Today News and watch the video.

A reply from @powerplate on twitter

March 30th, 2010

I asked the @powerplate girls if they were P.R. and paid to promote PowerPlate Vibration Machines.  It took a while to get an answer but I got one,here’s part of it.

“we are Power Plate trainers, PRs, marketers, directors, customer service, sales assistants, educators and are here to answer questions and help people understand more about the Power Plate machine…. Our Power Plate trainers are busy instructing clients and advising programmes for them, however any specific training related questions are forwarded over to them.”

While this gives a little credibility to the twitter posts it’s a cop-out.  They are paid marketers using social media to promote a product.  Their posts are mostly statements about which model or movie star is using a PowerPlate and there’s a lot of “retweeting” of others posts, saying they’re planning or have done their workout.  There’s also some links to exercises videos.

I’ve yet to see any real questions asked and answered!  They are P.R. marketing people above all else. It was easy for me to find the P.R company they work for.  P.R. people are not “on the floor” trainers even if they’ve done a basic instructor course; what’s more the level 1 course is all about marketing.  Questions can be forwarded to trainers I don’t doubt that but then to have to wait for a reply, all via the marketing company; seems to me to be a very inefficient way to deal with queries.  I can answer your queries immediately in the studio or by phone or email.

I’m not against advertising or promotion; heck, I’m promoting Vibration Training every day with this website and in many conversations both in person and online but I’ll never be seen pushing the gossip that “..insert movie star or model name here..” uses the brand of machines that I work with.  They do!  I could list a “who’s who” of celebrities, models, media people and more but who cares? Vibration Training (on real, medium- high force machines) is for everyone; the stay at home mom, the elderly priest, the airline staff (we get a lot of these), the obese for whom it’s a lifesaver, the top personal trainers and sales staff from local gyms, athletes, students, those with disabilities and just about everyone else.

I can’t promise you’ll end up looking like a model or movie star if you train with me but I can promise that I’ll push you hard and encourage you (there’s nothing politically correct about our way of encouraging though – you may get a smile and kind words but you just might get told how much you “suck” and get shocked and shamed into doing better).

You, the reader, really can do the Safety Program, no excuses accepted.  If the 84 year old priest and the 200kg mom can do full 60 second positions on a high force machine then you can!   You’ll have a fully supervised session in a fun environment and get great results.

Call into any Vibra-Train Studio in New Zealand, Australia, and Ampthill, Bedfordshire, U.K. or read more of my blogs for more information.  There’s a contact link in the Welcome tab at the top of the page.

Recommended Vibration Training Information Websites:

www.vibra-train.com

www.vibration-training-advice.com

PowerPlate P.R. posts on Social Media Sites

March 28th, 2010

I joined Twitter this year and I’ve had a FaceBook account for ages.  It’s interesting to read the instant news tweets, family and friend’s reports,  and opinions on both sites but the fastest growing use of these sites is now for promoting businesses, for both selling goods and services.

There’s a passion that some people have for the product they sell or work with and this comes through in what they write, especially on Twitter.  It’s so easy to see who really believes in what they are selling compared with those being paid to promote a product or service.

Even so, I missed seeing that the @powerplate girls were, in fact, P.R. people, simply doing a job, paid to promote a product, in this case the PowerPlate machine.

I really should have realised it earlier, watching their tweets about Cindy Crawford and other celebrities using the machines yet when I click over to the the various celebrities mentioned I find they have just trialed a machine or just mention it in passing.  Why it matters which celebrity uses your product I can’t understand but then many females and a smattering of males will follow blindly if they know an “important person” does something. The @powerplate girls also link to other social media sites with blogs and “exercise of then week” pictures and instructions.  I’ve got no problem with this, it just seemed that something was missing from their posts, some enthusiasm maybe, especially when posts were re-tweeted over and over by the other PowerPlate people.  Sometimes they post about their own experiences and they get excited; these tweets are more real.

The owners and instructors who work day by day with vibration machines and see their clients results are the ones whose posts I like to watch.  They show enthusiasm and that they enjoy what they are doing.

P.R people posting about a health and fitness product – well it says a lot doesn’t it!

Lazy Women! and

December 3rd, 2009

welcome, summer!Yes, you’ve read the title right. It’s Springtime here in New Zealand and each day new customers come into the Vibra-Train Auckland City Studio for their first, free, trial session.  Some have heard about vibration training from their friends or workplace colleagues and they know what to expect.

Others have seen adverts on TV, on internet or in magazines.  Some come in commenting that they have bought “as seen on TV” fitness equipment before and it now sits in the spare room or a corner of the lounge unused except as an extra clothes hanger.  I assure them, we don’t sell home machines; we have very powerful commercial grade platforms in our studios where they will receive completely supervised training.

Sometimes people come in to try a studio machine before they consider buying a home model they’ve seen elsewhere.  I am able to give them a “no-sales talk ” free, trial session and also tell them of websites and people to talk to about their choice of home machine or continued studio sessions.

Where does “Lazy Women” come into this?

Some newcomers who have read about vibration training in magazines or on internet and specifically about PowerPlate brand have seen advertising which says, ” a revolution in health, anti-aging and beauty, a new way to receive health, strength and physical well-being, a wakeup call for your body and soul, 30 vibrations a second”  or “I lost 4 dress sizes in just 21 days”. It sounds so easy and many of these new customers are looking for a quick fix, no effort, easy answer to their lack of fitness or weight woes and they are genuinely shocked at how hard it is to hold perfect position on Vibra-Train machines for 60 seconds, not the wimpy 30 seconds on low force, plastic machines that some other companies offer.

There’s good reason for the program to be intense and hard work.

Vibra-Train machines are high force lineal platforms that cause a strong muscle response.  It must be this way to give the results that people want to see; toning, fitness, muscle build that supports the bones, fat-loss, and more.

We don’t have an option for people who want it easy!

So, why have I labelled this post ” Lazy Women” ?

A suprisingly high number of newcomers this Spring expect vibration training to be easy and simply dont continue coming when pushed to hold positions correctly.  Some complain that it’s too hard and continue expecting an easier option even after the physiology of  strength and muscle build is explained to them.  Maybe they were misled by false advertising of some other vibration companies but the biggest reason is pure laziness. Some women are mentally as well as physically weak and no amount of cajoling or presenting them with the truth that their lack of activity is going to seriously endanger their lives, makes a scrap of difference.  I can’t help these people.

In Vibration Training as in all fitness and sports – No Pain, No Gain – is the truth and it’s those who work hard that see great results.

Vibra-Train, Vibration Training Studios are in Auckland and throughout New Zealand.  Also in Perth and Townsville in Australia, and Bedfordshire, U.K.
Click here for studio locations.

www.vibration-training-advice.com

September 28th, 2009

Remember to visit the industry’s new Vibration Training Advice Website:

www.vibration-training-advice.com

There’s articles for consumers, about studios, types of machines and exercise positions. Also lots of vibration training advice about buying a machine for home use, and a section dedicated to Instructors and Studio owners.

There’s also a discussion forum where questions can be asked to clarify what’s written in the articles or for special information needed.

NEW – Vibration Training Consumer Advice Forum

September 6th, 2009

Vibration-Training-Advice.com is our new Consumer and Industry Website.  There are articles written specifically for consumers who want to know more about Vibration Training and Vibration Therapy covering topics such as:

  • Safety Program and Instructions
  • Machine Reviews
  • Health and Disability

The other section is for Trainers and Studio Owners with articles covering topics like:

  • Vibration Training and precise joint angles
  • The “Ups and Downs” of the studio concept

Click on the link above to visit the website.  Read the articles that interest or help you make an informed choice about what machine to buy or studio to visit.  There’s also a discussion forum available.

The Cost of Training

July 19th, 2009

The media tells us we are in the midst of a ressession.  The supermarket tell us that a loaf of bread now costs 10 cents more than last week and the price of fresh fruit has gone “sky high”.

So what about the cost of exercise; dreamstimefree_1074407

the cost of being in a sports team, the cost of the gym, of the vibration training studio?  When I worked in a gym and the membership price was increased a significant number of people cancelled their membership.  So now, when everyone is affected by higher prices but with little or no wage increases, or their own business isn’t making as much money, what to do about the cost of exercise?

Firstly, the decision needs to be made – to continue or not?  Weighing up the health and fitness benefits of exercise with the costs involved and also time management; finding the time to exercise on a regular basis.  Once that decision is made and a person has committed to some form of regular exercise it’s important to look at the cost.

Vibration Training in a studio format is generally low cost and very time efficient. It’s hard work and demanding on the body but  only for a very short time period of around 15 minutes and the benefits are huge.

Prices vary somewhat and can depend on what services are offered but many studios offer one-on-one or small group training with an instructor for just $7-10 U.S.  This represents very good value and when training two or three times a week it’s much less than working out with a Personal Trainer at the gym.  In New Zealand the price for a Vibra-Train studio session is just $10 with concession cards and a weekly access fee system available to make the price even less.  The customer is in full control of their spend as we have no memberships and operate on the basis of just turning up at the studio as the quick time frame and multiple machines mean there’s rarely, if ever, a wait.

Another option I saw recently in a local advertising brochure is a Hire Machine  (it was BodyGreen brand in this advert) for N.Z.$40,  (U.S.$26), per week.  I quickly saw that at three times a week (and you can’t train more often than this on a regular basis without detriment) this is $10 higher than the highest price for studio based training with an Instructor. Add in more charges for delivery and later for pickup,

I know which option I’d choose!

Tough Guys 2

May 5th, 2009

Two other tough guys who come into the Vibra-Train City Studio and are worthy of congratulations as they work-out very hard.

The first is an elderly frail looking PriestYes, you’ve read it right. Remember Vibration Training is for everyone!

And we can also provide Vibration Therapy for those who need rehab or a less intensive workout due to injuries or health concerns.  Not so with our Priest,  he works out harder than most, only some athletes could be said to train harder.

The first time I watched over him (he loves the attention and I’m sure he fakes forgetting which position comes next) I was scared, watching this 80-something man hold good position on the machine and cunningly set the dials to 120 seconds instead of the regular 60 seconds.  He’s been given permission to do this but only on some positions and he really is very sneaky.  A real character, I now look forward to his visits.

It could be said he brings some balance to the studio as he leaves saying, “God Bless You”.  I smile as I hear Lloyd in  the background yelling at a customer, telling them to “tough it out” and telling them “God’s not going to help you”, in response to plaintive cries of “Oh God, God, this is too hard!” Hard training and maybe God’s blessing keeps our Priest very fit and strong.

Tough Guy with AttitudeThe other “tough guy” I’ve had in the studio recently was a “newbie”.  This guy’s attitude preceded him as he walked in the door.  He was, “I know it all.  I did vibration training years ago”. He told me he used to sell another brand of machines.

I warned him that Vibra-Train machines had a much stronger force than the ones he’d used and they would seem like toys in comparison as they were suitable for therapy and light training, not enough for a muscle-bound guy like him.  The first 60 second basic squat was all the  proof needed.  He changed his story, telling me actually hadn’t used the other brand machines often and although he had helped with sales, this was only weekends and it was “years ago”.  Working through the “Safety Program” and he trained hard, completely failing several times, not able to hold the positions correctly.  He loved it.  Showing him the higher level machines (the Level 3 and Level 5-Sports Model) I overlooked telling him that all Vibra-Train machines use same frequency, 43Hz, that’s not the factor controlling the “force” of the vibration as some other brands say.

A final “pull-up” position (only possible on machines with vibrating, side handle-bars) was the clincher, he paid up for a concession card right away.

Sal Marinello has an agenda

March 17th, 2009

Quote from Sal Marinello:

my agenda is crystal clear…avoid snake oil – especially in the form of multi-thousand dollar machines for which there is no proof of efficacy, and avoid snake oil salesmen/charlatans who want people to believe that the ONLY way to improve their fitness level is to spend money on an expensive gadget.

He is, of course, talking about Whole Body Vibration Machines. His comment is taken from a series of articles entitled: The Healthy Skeptic.  Sal Marinello is a Certified Strength and Conditioning Specialist and Certified Personal Trainer (U.S.A.), Weightlifting Coach, Trainer of  trainers, who gives radio talks on ESPN and Fox Sports Radio? Is this the type of generalised warning the public wants from someone whose opinion is respected?  Did he also give this warning on Sports radio?  The warning sounds profound, doesn’t it, and it’s effect has likely been to scare off the very people that Whole Body Vibration helps best – Joe and Jane  Young American couple,  Mrs Overweight Smith,  Mr Torn Knee Cartilage Jones,  Mike (My Body is the Best and Chicks love me) Brown, Johnny (in a wheelchair) White – oh, hold on, that’s all sorts of people!

This warning is from a man who has NEVER used a Sports level (or even a quality home level) Vibration Machine.  His harangues were written before he trialled any machine and when he did, he chose to trial a Soloflex – a gym stepper platform with a tiny $20 motor attached by tape to the underside.  What was he afraid of – that a real sports machine might kick his butt?

Let’s look at what Sal says: There’s some validity to his claim that Vibration Training and Vibration Therapy do not have scientifically proven results.  This is a new industry and studies have been flawed, often being financed by the company benefiting most from a positive outcome rather than an independent study.  There have been good results  but more controlled studies are needed.   Lloyd Shaw, founder of Vibra-Train and spokesperson for the International Vibration Training Regulating Body (IVTRB) responded to Sal Marinello’s claims by saying, I do not believe Sal is stupid enough to think all platforms perform the same function, as he has tried to imply by putting all research results under the term “WBV”.  It would be of a more logical conclusion that he is doing his best to mislead the public to back up his previous statements”. Those statements include calling people in the Vibration Training Industry “hucksters”, equating Vibration Training with Subway travel and Jackhammer work, and in doing so, saying it can’t possibly work.  It’s my opinion that anyone who can use the Google search engine will find simple explanations of the difference between Vibration Training and Industrial and Travel vibration.

My opinion also is  that Sal has deliberately set out to mislead the public. My question is why?  Surely his Personal Training business isn’t financially threatened by his clients using Vibration Machines to complement and enhance their training?  Sal seems to like Kettle Bells and promotes walking and stretching to people who want to improve fitness, tone up, lose weight. I agree, those activities are beneficial but many people can’t or wont do them.  These  people Vibration Training CAN help, especially those who need a boost to get them started and are maybe too obese to want to walk far.  And, of course, many Sports trained people, like Rugby Players, Wrestlers, Body Sculpters do Vibration Training on a regular basis and testify to the gains they achieve.   Sal Marinello calls this “anecdotal evidence” and so it is but that’s how good news gets out!

And lastly Sal’s concern about the price of Vibration machines and Training; I consider that a compliment especially as each time he complains I get to point out the cost of a Vibra-Train Studio visit is around US$7 (much less than gym fees and personal training!) and yes, good quality machines do cost a lot of money, being made with solid steel and longlife motors, I wouldn’t trust any machine made to lesser specs.

We’re in this together!

March 7th, 2009

The Vibration Training Industry is dis-jointed.  Brands and Studios set their business goals and work  hard to achieve a positive balance sheet at the end of the financial year and to further their business, keeping current customers happy and engaging new ones.  Some work to further public understanding and acceptance of Vibration Training, with or without strong advertising to “buy my brand”.  Some have the added job of designing new units and getting them into the market.  All good but what I see is that most do this alone.

Alone and opposing other Vibration Training companies often means turning a blind eye to the negatives that abound, » Read more: We’re in this together!