Posts Tagged ‘Marketing’

Commercial Vibration Training Machines

July 7th, 2010

If you are a gym owner wanting to buy or lease a Vibration Training Machine for your clients to use, what machine type and specifications should you be looking for?

Or perhaps you own or run a Vibration Training Studio or you’re interested in getting into this industry – You want your clients to get great results but there are so many choices of machine brands, type, price and quality, so what should you demand from the company you choose to supply your machines?

Watch this Video,

What to look for in a Commercial Vibration Training Platform”


Unethical TradeMe Seller reacts to the truth

May 31st, 2010

A week ago I wrote a series of articles about sellers of Vibration Machines on TradeMe, a New Zealand online auction site, similar to Ebay.  I wrote about fitness product importers who sold new machines, usually low energy, pivotal vibration massage units and also about regular re-sellers of used machines.

One of the sellers of low energy, cheap to manufacture, machines has banned me. That means I can’t ask any questions on his auctions or give any reply when he misleads potential buyers by his auction wording or in replies to questions asked.

This seller trades on TradeMe as Fitness Hire Ltd or razzel1 and they use the brand name SiTrek Vibration Trainer. They say its one of the most sold vibration machines in the world.  This is true, it’s the well know, CrazyFit Massager. Read a little about them: Click here

Crazy Fit Massage MachineI wrote of how this auction seller of new cheaply made, low energy, pivotal machines advertised them in a manner that made them sound equal to high force Studio platforms and even said, ” don’t waste your money going to a studio”.  They say that for benefits equal to working out for an hour at the gym all you need to do is STAND on the machine while you watch TV or listen to music”.  Then you’ll get increased circulation (that’s partially true), increased metabolism and burn more calories both during your time on the machine and after. Well that last part is a big stretch, I can’t say it’s totally untrue but really? increased metabolism after standing (that’s standing not performing any exercise positions) on a machine that moves you up and down, slightly see-saw style about 12 times a second? Maybe if you weigh over 400 pounds it might be a helpful start to movement.

I’ve tried it!  On one machine I got bored, on another that had faster and very random sideways movement as well and the see-saw up/down I got sea-sick.  To someone unaccustomed to exercise or vibration machines It can feel, well, like movement, so it is possible to get a good sensation and a belief that, yes, this machine is going to make you fit and strong. This is how so many people are happy enough to buy this type of machine.

It really can feel exciting. After all, it was one of these low energy pivotal machines that I first tried and decided it was, 1. dangerous (it was a bigger, faster, uncontrolled movement, pivotal machine), 2. soothing to painful shoulders when I knelt and put my hands on the platform so I pondered its value for massage and healing, 3. exciting enough to make me investigate more about other uses opf Vibration and other types of machines.  I thought it had “potential” but that, something was very wrong with the design of the machine I tried.

The rest is, as they say, history! I am now one of the most prolific advocates for high quality Vibration Training and Vibration Therapy.  I’ve seen what it can do and the proven benefits in my life and so many others.  I’ve written many published articles and debated with people worldwide on the topics of machine types, quality, benefits and more.

There’s no way I am going to stand aside and watch as unethical traders use whatever advertising words they choose and attach the benefits of high energy, high quality machines to the auction details for their plastic, low everything, machines.  I’ve said many times that some of these low force, pivotal machines can have benefits for some people; massage value to the legs, slightly increased circulation and very slightly increased metabolism in overweight, very unfit or unwell, or those who do no exercise at all.  The degree of benefit depends mostly on the machine but also on the needs of the user. 

There is no way a person can build muscle and get the physiche of the people shown on infomercials or in pictures attached to these machines just by standing on one, ten minutes a day, or even by following the supplied exercise chart.  Heck, I couldn’t even get into some of the yoga style poses that are shown on some of the exercise charts but I’ll grant that performing the poses on or off the cheap, low energy pivotal machine might increase one’s flexibility (and you don’t need the machine for that).

I’ll continue to warn about the rip-off’s of the Vibration Training Industry and equally importantly, I’ll continue to promote the use and benefits of good quality machines, of varying brands and types. Banning me from questioning an auction’s details gives me greater reason to suspect the seller of being knowingly dishonest and unethical and I’ll yell loudly against that every time.

Note: This blog post is my personal opinion. All buyers of Vibration Machines by auction, in stores, from or as-seen-on-tv sellers are advised to seek advice, use Google, and make their own educated decisions.

The Truth about Vibration Training – Video

May 25th, 2010

A new video is up on YouTube – entitled “Vibration Training -The Truth”

It explains how Real Vibration Training works in a very simple to understand way. Covers the contruction of the platforms and how to create a true eccentric contraction.

It is presented by Lloyd Shaw, the developer of the first proper Vibration Training platform.

Watch it here:

http://www.youtube.com/watch?v=kPUQji9RPsA

Unethical and Blatently Dishonest Retailers

May 21st, 2010

An online auction  for a Vibration Machine reads: “DON’T WASTE YOUR MONEY GOING TO VIBRATION CLINICS when you can now do it at in the comfort of your own home…you can trust you are about to get a GREAT MACHINE with service to match . ONE OF MOST SOLD VIBRATION TRAINERS IN THE WORLD SITREK Vibration trainer” (It’s a Crazyfit machine repackaged with a new label)

It goes on to say “Just 10 minutes on the SFT can equal up to 1 hour of exercise… Reduces unwanted fat on the hips, waist and abdomen… Improves muscle tone and flexibility” and more

Other sellers suggest that their machine is equal to the ones in Vibration Studios and they quote academic study results from larger, higher force machines, often ones that have a completely different mode of action; studies from lineal (upright vibration) machines are frequently attached to low cost, low energy pivotal (see-saw action) machines.

Specifications are very often incorrectly stated, copied from the manufacturer’s papers which are in poorly translated English and confusing, but that, in my opinion, is no excuse for stating obviously incorrect figures.  Online retailers frequently state that a small, home model pivotal Vibration Therapy machine runs at 50Hz, that it vibrates 50 times a second or that it has 50 speed levels. This is blatently incorrect and if they thought about it for even a minute they would realise that the 50Hz relates to the power supply to the machine which in New Zealand is at 50Hz.  Some  even state alongside the 50 speed levels that it vibrates at 5-20Hz or similar.  I’m left wondering how they can state two conflicting figures alongside each other.

Then there’s one online New Zealand retailer that adds a disclaimer to his TradeMe auctions: IMPORTANT – we do not accept returns if you have simply changed your mind on this item or the item does not meet your expectation of what you orginally thought.

Retail Stores, such as fitness equipment stores, often advertise using the same incorrect specs and wording.  I’ve gone to stores and asked questions about machines and got responses telling me how amazing the (very low force and quality) machines are and how I will get fit, lose weight, gain muscle and become almost super-human in no time at all if I buy this machine.

I’ve written previously about T.V. advertorials – the same misinformation  is presented, along with testimonials; sometimes from people we recognise and thought we could trust.

It’s very much a matter of: Buyer Beware!

Vibration Machines for Sale on TradeMe

May 19th, 2010

I often look at the auctions for Vibration Machines for sale on TradeMe, New Zealand’s popular auction site for new and re-sale items – It’s similar to Ebay.

There’s a question/comment field and at times I use this to educate and correct sellers on the specifications and uses of the machine they are trying to sell as there’s so much misinformation.  Gymform Vibromax Pivotal Vibration Machine

Cheap, low energy pivotal (teeter-totter/see-saw) machines are frequently listed as “amazing workout, builds muscle, lose weight. The same machines as in studios, just smaller”.  This is, of course, not true and those machines are Vibration Therapy machines useful for helping increase blood circulation and helping free up movement, depending on the actual machine – some are only useful to use the arms as a clothes hanger, not really much use at all.

 Vibe Trainer Whole Body Vibration MachinesThen there are mini lineal/upright Vibration Machines.  These can be quite useful especially for warm up and cool down before sports or going for a walk.  They can even be a good start into exercise and fitness, again it depends on the actual quality and type of machine.  You can’t generally trust the brand name of the machine as these change each week; huge runs of machines come off the production line in China and the same machines get stamped with many different names.

strength on Vibra-TrainI have little sympathy for people who get duped and buy a home Vibration Machine for a few hundred dollars believing it will be just as good as the heavy, steel platformed, high energy lineal/upright Vibration Machines that are in Vibra-Train Studios.PowerPlate Vibration Machine

Even the medium energy PowerPlate machines and FitVibe, Fit-X , and some BodyGreem machines that are found in studios, gyms, and beauty clinics are absolutely superior to the low price home models that are available on auction sites.

There are some workout quality home machines available – they cost more along with other differences and it’s essential that people do some “homework” and learn about the varying types of machines before they buy a home machine, carefully matching their needs and what results they want with the machine they choose to buy.

Expecting a $300 machine from TradeMe that is advertised with the same wording of advantages and results that accompany $20,000 Studio machines, to truely deliver those same results is a little crazy in my opinion.

One point that is made in almost all of the re-sale machines for online auction is that the seller hasn’t used the machine at all or used it only a handful of times.  Why, if it gives great results, don’t they use it? They even tell you sometimes – “I don’t have time to use it”.  This, I find laughable.  Programs for Home Vibration machines take 10 minutes or even up to 30 minutes three times a week.  For the pivotal (think Crazyfit brand or the currently advertised Gymform Vibromax) machines they tell you to stand on the machine for just 10 minutes every day.

(A little info here: make sure you are using the right program and frequency for the machine type you buy for home use)

So, the sellers of machines can’t find 10 minutes three times a week or, for pivotal machines, 10 minutes each day to use their machines so they are trying to sell them to you, telling you of all the supposed, amazing benefits you will get?

I’m going to suggest they are either

  • Very lazy, too lazy to exercise at all?
  • Involved with other exercise or sport and know that their low quality machine isn’t going to benefit them.
  • Have used the machine about ten times and realise they were lied to, that it isn’t going to give the results they want and so they are trying to sell it on to you, complete with those same lies.
  • They’ve started going to a Vibration Studio or they are using a machine at their gym and they know their cheap (well they might have paid quite a lot actually) unit is not so good as they thought when they bought it.

There are, of course, genuine sales; people moving overseas or long distance, those who really did use their machines and now have some other activity involvement, those who cannot contine for true medical reasons or pregnancy.  I hope those sellers honestly state the specifications, uses and benefits of the machine they are selling, sadly many exagerate.

Contact Email and News

April 21st, 2010

I found out yesterday that the email address in my contact tab is incorrect.

I apologise to any readers who have had their mail returned. You can write a feedback under any article or contact me directly. Your questions are welcome

or copy the email address from the image below

email address

A New Video – Social Media case study on Vibra-Train.

Lloyd Shaw shares how he used social media and customer engagement to successfully launch his product and business.

Watch it here: vibra-train-tv-2/ or directly on YouTube: Social Media Case Study – Vibra-Train

Resonance Vibration Training Studio in Ampthill, Bedfordshire, U.K.

has New Zealand designed and manufactured Vibra-Train machines.  Click here to read an article in the local Bedford Today News and watch the video.

We’re in this together!

March 7th, 2009

The Vibration Training Industry is dis-jointed.  Brands and Studios set their business goals and work  hard to achieve a positive balance sheet at the end of the financial year and to further their business, keeping current customers happy and engaging new ones.  Some work to further public understanding and acceptance of Vibration Training, with or without strong advertising to “buy my brand”.  Some have the added job of designing new units and getting them into the market.  All good but what I see is that most do this alone.

Alone and opposing other Vibration Training companies often means turning a blind eye to the negatives that abound, » Read more: We’re in this together!

Who Can You Trust?

February 18th, 2009

pic-strength

You can trust this guy!

The Vibration Training Industry needs to come clean.  There’s still so much misinformation, so many misleading claims for home machines.  There’s lies and more lies about brands of Studio machines, brand and geographical area rights, types and specs of machines, programs, and benefits – what the user will achieve.  So much of the “lower spec machine” marketing is simply to make “fast money”.

Lloyd Shaw is the founder of Vibra-Train and has set up the International Vibration Training Regulating Body (IVTRB).  You can trust him to tell you the truth in published articles and to give honest answers to your questions.

(above pic used with permission. Copyright to vibra-train.com)

VibePlus – My trademark has been approved

January 15th, 2009

An official looking envelope arrived in my letterbox.  It was all good news.

VibePlus is now my registered Trademark.  I’m not sure where to from here as my intended plans did not eventuate. I’m planning for now to provide information and comments on my experience of Vibration Training which I hope will be helpful to readers.